Why ‘Desire People’: Because everything is created through the human desires. Human desires that are shared through messages on canvas, placed on spots in all over the world.

Fun, serious, ridiculous, meaningful messages, all of which have a common purpose: To make us feel, think, share, communicate and finally act for our own sake, for our own purpose-meaning. After all we are mortals, so let’s make staff that matter, that will be our legacy. And as Milton Glaser said: “There’s nothing more exciting than seeing someone whose life has been affected in a positive way by something you’ve said. There’s nothing more exciting than to see somebody change from a sort of condition of inertness or inattentiveness into a mind that begins to inquire about meaning.”